Watching.....Madmen

I've never been one to stay ahead of the curve on hot new tv shows, so it comes as no surprise that I'm probably one of the last people on the planet completely drawn into the glamourous, seductive, ego driven world of AMC's hit show, Madmen. Last night, I finished up the first season on DVD and hope to push through Season 2 by the time the third season premieres on August 16th.

The Emmy and Golden Globe winning show debuted in 2007 to rave reviews from critics and viewers alike who couldn't get enough of the dramatic lives of high powered 1960s Madison Avenue advertising executives. Fueled by lust, greed, and fancy cocktails, the men and women of this world are not always likeable (sexism reigns and they all smoke like fiends), but thanks to brilliant writing, you are likely to find yourself deeply engaged in their lives.

And then, of course, there is the fashion. If you watched this show with the mute button on, I still think you would come away inspired by the amazing costumes evocative of the era: sophisticated sheath dresses, tailored suits, starched white shirts, pencil skirts, tight fitting cardigans. It almost makes me want to go out and apply for an office job right now. But, not quite.

In anticipation of the third season premiere, Madmen is launching an ad campaign that would make Don Draper proud. Perhaps most notably, the show is teaming up with Banana Republic, obviously, a brilliant partnership. "Style and fashion are at the core of 'Mad Men' with its 1960's aesthetic highlighting the classic silhouettes that are still popular today," says Jack Calhoun, president of Banana Republic, "Banana Republic is known for its modern take on these classics, such as the suit, trench coat and classic white shirt, so the partnership is a natural fit for both brands."

From July 21st - August 11, you can expect to see Madmen themed window displays, a style guide featuring character profiles and tips to help you achieve your favorite character's particular style, and Madmen inspired contests. You could even win a walk-on role in an upcoming episode and a $1000 Banana Republic gift card.

(Photos via AMC/Banana Republic)